I’ve been thinking for some time now that the power dynamic between author and publisher has shifted, in favour of the author. Which is great news. This has happened, largely because the options to self-publish and distribute have grown up and become respectable, rather than being a disadvantaged teenager. This respectability has given authors an opportunity to generate more income for themselves, rather than giving the lion’s share to the publisher, and therefore also build their brand, and touch their tribe.
The author Nick Kettles is doing this with his book, ‘The All-Seeing Boy and the Blue Sky of Happiness’, which recently garnered an endorsement from His Holiness the Dalai Lama.
Impressed with this achievement, and curious about how he had done this, I have interviewed him for my blog. His insights into his creative process are worth reading, if you are struggling to find an audience and publisher for your book. His secret is so simple, and yet easy to overlook in a marketplace that thrives on noise …
Read the full interview.
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